The Super Bowl is not only a highly anticipated sporting event, but also a prime opportunity for companies to showcase their creativity and marketing prowess through the iconic Super Bowl ads. This year, however, some of the biggest buzz surrounding the ads came not from the traditional methods of ad creation, but from the use of artificial intelligence (AI). From the first AI-generated Big Game ad courtesy of Svedka to Anthropic’s beef with OpenAI, here are the biggest ads from Super Bowl LX.
Svedka, a popular vodka brand, made history this year by becoming the first company to use AI to create their Super Bowl ad. The ad, titled “The Pitch,” was created entirely by an AI program named “Oliver” and featured a group of robots trying to come up with the perfect pitch for Svedka. The result was a humorous and attention-grabbing ad that perfectly captured the brand’s futuristic and innovative image.
But the use of AI in advertising is not without controversy. Anthropic, a company specializing in AI research, took issue with OpenAI’s Super Bowl ad, which featured a dramatic and highly realistic portrayal of a robot learning to play chess. Anthropic claimed that the ad misrepresented the capabilities of AI and could potentially mislead the public about the state of AI technology. OpenAI, on the other hand, defended their ad as a creative and thought-provoking representation of the potential of AI.
Another company that made waves with their Super Bowl ad was Cheetos. In their ad titled “It Wasn’t Me,” the brand enlisted the help of celebrity couple Ashton Kutcher and Mila Kunis to showcase the addictive nature of their crunchy snack. The humorous and relatable ad resonated with viewers and quickly became a fan favorite.
But it wasn’t just big brands that made a splash with their Super Bowl ads this year. A small, locally owned coffee shop in South Dakota, Black Hills Bagels, surprised everyone with their ad titled “Coffee Overload.” The ad featured a caffeine-fueled barista who can’t seem to stop making coffee, much to the delight of his customers. The ad was a hit, not only for its entertainment value, but also for its clever marketing strategy of promoting the shop’s signature coffee.
In addition to the use of AI, this year’s Super Bowl ads also saw an increase in social and political messaging. Companies like Coca-Cola and Budweiser used their ad slots to promote diversity and unity, while others such as Jeep and Amazon highlighted the importance of sustainability and environmental conservation.
One of the most highly anticipated ads of the year was from luxury car brand Audi. In their ad titled “The Chase,” Audi showcased their new electric vehicle, the e-tron GT, by pitting it against some of the most iconic movie villains. The visually stunning ad not only showcased the power and speed of the e-tron GT, but also paid homage to some of the most beloved movie characters of all time.
While there were many memorable and impactful ads during Super Bowl LX, one that stood out for its emotional and heartwarming message was from Google. Titled “Loretta,” the ad followed an elderly man using Google Assistant to relive memories of his late wife. The ad struck a chord with viewers and reminded us all of the power of technology to connect us with our loved ones.
Super Bowl LX proved to be a groundbreaking year for advertising, with the use of AI and a focus on social and political issues. From the first AI-generated ad to heartfelt and thought-provoking messages, the ads this year were a true reflection of the innovation and creativity of the companies behind them. Whether it was making us laugh, think, or shed a tear, these ads captured our attention and left a lasting impression. Who knows what the future holds for Super Bowl ads, but one thing is for sure – we can expect more surprises and exciting developments in the years to come.
