PopSockets founder David Barnett talks about building a viral business

David Barnett, the founder of PopSocket, recently sat down with Equity to share his insights on scaling a business and his experience as a leader. PopSocket, a company that produces collapsible phone grips and stands, has become a household name since its launch in 2014. With over 100 million units sold to date, it’s safe to say that Barnett’s leadership has played a crucial role in the company’s success.

During the interview, Barnett opened up about his journey as an entrepreneur and the challenges he faced while scaling his business. He shared that his initial idea for PopSocket came from a simple observation of people struggling to hold their phones while multitasking. He saw an opportunity to create a product that would make people’s lives easier and more convenient. Little did he know that this idea would turn into a global phenomenon.

As PopSocket started to gain traction, Barnett quickly realized the importance of scaling the business. He knew that in order to meet the increasing demand for his product, he needed to expand the company’s operations and team. This was not an easy task, especially for a young entrepreneur with limited resources. However, Barnett’s determination and strategic thinking helped him overcome these challenges.

One of the key lessons Barnett learned while scaling PopSocket was the importance of building a strong team. He emphasized the need for hiring the right people who shared his vision and were willing to work hard to achieve it. He also stressed the importance of creating a positive and inclusive work culture where employees feel valued and motivated. This, according to Barnett, is crucial for the success of any business.

Barnett also shared his experience as a leader and the lessons he learned along the way. He admitted that being a leader is not an easy task, and it comes with its own set of challenges. However, he believes that a good leader is someone who is willing to listen, learn, and adapt. He also stressed the importance of being transparent and honest with his team, even during difficult times. This, he believes, helps build trust and fosters a sense of unity within the company.

When asked about his future plans for PopSocket, Barnett revealed that the company is constantly working on innovating and expanding its product line. He also mentioned the importance of giving back to the community and how PopSocket is committed to using its platform for social and environmental causes. This, he believes, is not only important for the company’s growth but also for making a positive impact on the world.

As the interview came to an end, Barnett left the audience with some valuable advice for aspiring entrepreneurs. He emphasized the importance of staying true to one’s vision and not being afraid to take risks. He also encouraged entrepreneurs to surround themselves with a strong support system and to never stop learning and growing.

David Barnett’s journey as an entrepreneur and leader is truly inspiring. His determination, strategic thinking, and commitment to his vision have helped him build a successful business that has made a significant impact on people’s lives. As PopSocket continues to grow and innovate, it’s clear that Barnett’s leadership will continue to play a crucial role in the company’s success.

popular today